A Chiang Mai-based designer and founder of Rubber Killer bags and packagings brand, Sareongrong Wongsawan has wanted to bring an end to the question of waste: yes, waste can be recycled… and into everyday articles too!
Starting out from the idea of transforming waste back into merchandises, Rubber Killer believes in the power of creativity. “Inspiration comes from deep inside - what we want to do is already there, you just have to grasp it. If I’m driving and an idea pops up in my head, I’ll just pull over to write it down. It’s good enough to be able to realise even just one idea, even when our notebook is filled with a hundred” - Sareongrong mused.
Innovative and playful, Rubber Killer design was first conceptualised when Sareongrong and his coworkers at Re-Leaf Studio decided to try their hands on transforming their old motorcycle tires into the binding of a notebook. This idea grew legs and started evolving… and the creators ended up fashioning wallets out of the material. To this day, they have produced tote bags, messenger bags, waist packs and all kind of items from recycled rubber.
With an aim to give a more favourable light to products from waste, the studio insists on creating articles with the best production, design and quality. Their product are conceived to be durable, eco-friendly - and of course, stylish.
The greatest challenge in recycled product, Sareongrong asserts, is in showing locals that these articles are presentable and even cool - rather than something to be ashamed of. Second to that would be to lead the international market to perceive the quality of the product from Thailand. Obstacles such as technology, materials and funds notwithstanding, Sareongrong has toiled long and hard to make the best quality product with what’s available locally. Rubber Killer products currently sell in Japan - its principal market.
Chiang Mai-born and based, Sareongrong chose this second largest city of Thailand over Bangkok, firmly believing in the livability of a city rather than convenience - and gave birth to this brand in the warm embrace of this creative city of the North.
One important factor that must have contributed to the local and international success of Rubber Killer is perseverance and dedication on Sareongrong’s part. Fully aware of his preference for bags, Sareongrong gave his all into creating his own bags and packaging products - from selecting the materials to bringing in the technology. If winning the customers over was one challenge that he has overcome, bringing his product into the mainstream market of mass-produced goods was another. The strategy? Produce the best bags from recycled rubber that a mind can imagine - “No matter what you do for a living - whether you are a food seller or a driver… it just doesn’t matter. If you put your heart and mind to do what you are doing, then it will certainly turns out well. That’s what our parents have been teaching us - no matter what we do, we do it the best we can.”