1.Brand Trust, Positioning and Purpose
“What is the purpose of brand? How different is it from others? Why has business been established? These are all 3 important questions for building firstly a new brand. The more confidence and position we have in our business the more clearly branding we own.
2.Understanding your target market, including the strength of brand
Secondly, the important thing to branding is that we must understand and research our customer needs, including customer behavior. This is satisfied for our target customer segment. Not everything in the world suits every individual need.
When we make sure our target customer segment, it is needed to find what strength it is in our brand to compete and occupy our customer’s heart.
3.Create the difference from your competitors
Researching the market and competitors is a critical thing. Creating the difference is a must by thinking about product, process, image and concept. If the brand is different, it will be completely recognized. In contrary, if the brand is similar to other competitors in the market, then the brand will be less recognized.