Thailand’s marketing and advertising is as strong and competitive as others. It is guaranteed by many international creativity prizes and awards as well as impressive reputation of Thai marketers in global industry.
The demand for Startups which integrate technology with social media is considerably increasing in today’s digital world. As the matter of fact, Zanroo, Mar[keting] Tech startup originated in Thailand, has achieved a significant growth within a few year, trading with more than 300 brands across Asia.
Zanroo is a Social Intelligence company (social data analysis system) that provides online database and data analysis through keyword research. Nowadays consumers are all connected to Social Network which becomes a huge database of any changing trend. Therefore, it is an advantage for brands to understand customer needs and their opinions towards the market. This will helps brands to predict the upcoming trend. Even though Zanroo is not the only Social Intelligence in Thailand, the company is positive that their distinctive vision makes difference in developing software and providing data to their customers.
Data-driven business is getting more important in the industry. It is necessary for every business to know customer’s trends prior to making decisions for advertisements like who will represent the brand or which channel is the best way to promote products. Zanroo is responsible for doing Keyword research for relevant market data and competitor information. Then, it will analyse Big Data collected on the Social Network medias to get insight information of customer requirements.
“With Zanroo, brands will see which trend to focus on in a year as well as what content could play an important role in the future market. Also, they will be offered details in different segments such as what topic has been brought to attention recently, what content the competitors is focusing on, which content we should go for to catch up with the upcoming trend, how the feedback is during the campaign, whether the campaign should be real time for short or longer period. We even look at the result after the launch of the campaign especially campaign’s results and feedback from customers in order to measure advertisement performance and impact and to identify a benchmark for the next campaign.” stated Mr. Chitpol Mungprom, CEO and Co-founder of Zanroo Limited. He also revealed that the company’s main goal at the moment is to become a world class software company. Now that they have reached Singapore market therefore, their next targets are the United States, China and Europe.
Recently, Zanroo has just announced its Series A fundraising with Shift Ventures, business consulting company and achieved a fund of 7.4 million US Dollars or approximately 259 million Thai baht, derived from several financial institutes, organisations and investors. The fundraising aims to penetrate further the world’s MarTech market, especially in Asia, the United States and Europe. Zanroo will mainly invest the fund in product development, team strengthening and marketing enhancement to respond rightly to customer needs.
Thailand will probably see the first “Unicorn”, startup that values more than billion dollars, from this MarTech industry.